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Device Originals DUO silver face
Device Originals DUO silver face
Heated tobacco

Heats tobacco instead of burning it to experience real heated tobacco.

Discover Discover
I IQOS because…

Discover the reasons why millions of adult smokers around the world have switched to IQOS.

Satisfying
No tar**
Better not burned

**Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.

Make it yours

Customise IQOS to suit your style. Make a bold statement, dress it up in a variety of design combos. Whatever you choose, bring your true colours to your IQOS experience.

Personalise your IQOS
Line up of 3 IQOS 3 DUO with customised caps

Try our flavours

Explore the flavour range
IQOS news and blog.
IQOS vs E-Cigarettes: What’s the difference?

IQOS is not an e-cigarette, it is a heated tobacco device. While both e-cigs and IQOS are smoking alternatives, they are different.

IQOS vs E-Cigarettes: What’s the difference?
E-Cigarette Liquid vs. HEETS Tobacco Sticks

One of the core differences between IQOS and e-cigarettes or vaping is the use of HEETS heated tobacco sticks instead of e-liquids.

E-Cigarette Liquid vs. HEETS Tobacco Sticks
How Heated Tobacco Devices Work

Discover how heated tobacco devices work and the benefits of switching to IQOS, the heat-not-burn alternative to continued smoking.

How Heated Tobacco Devices Work