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FIRST FOR IQOS

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The US Food and Drug Administration, is a government agency that regulates the manufacturing, marketing, and distribution of tobacco products in the US.

IQOS is the first and only tobacco heating system authorized in the US as a Modified Risk Tobacco Product with reduced exposure information.

We are proud to celebrate this key milestone

 

Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.

*Source: FDA’s marketing order for the IQOS system dated July 7, 2020.

FDA authorization

IQOS is the first and only tobacco heating system authorized by the US Food & Drug Administration (FDA) as part of the Modified Risk Tobacco Product application process, concluding that switching completely from cigarettes to IQOS reduces your body's exposure to harmful or potentially harmful chemicals*.

Important information: IQOS is not risk free. It delivers nicotine, which is addictive.

*Source: PMI 3month reduced exposure studies conducted in Japan and the US in near real world conditions. These studies measured exposure to 15 harmful chemicals, and compared to the levels observed in smokers who switched to IQOS with levels measured in smokers who continued to smoke cigarettes.

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Tobacco enjoyment as it should be.

There's no shortage of reasons to love your IQOS. IQOS has real tobacco, free from fire, ash and smoke and delivers cigarette like satisfaction without the cigarette like smell. IQOS is the better alternative to smoking cigarettes.

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FDA authorization on IQOS

The US Food & Drug Administration (FDA) concluded that based on available scientific evidence:

IQOS heats tobacco but does not burn it.

The absence of combustion significantly reduces the production of harmful or potentially harmful chemicals.

Scientific studies show that switching completely from cigarettes to IQOS significantly reduces your body’s exposure to harmful or potentially harmful chemicals.*

Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.

*Source: FDA’s marketing order for the IQOS system dated July 7, 2020.

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FDA authorization on IQOS

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The US Food & Drug Administration (FDA) concluded that based on available scientific evidence:

IQOS heats tobacco but does not burn it.

The absence of combustion significantly reduces the production of harmful or potentially harmful chemicals.

Scientific studies show that switching completely from cigarettes to IQOS significantly reduces your body’s exposure to harmful or potentially harmful chemicals.*

Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.

*Source: FDA’s marketing order for the IQOS system dated July 7, 2020.

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A change in perspective is all it takes.

simply amazing IQOS 3 DUO device

As humans, we move forward. And always find a better way. Together, we find amazing every day.

A change in  perspective is all it takes. Welcome to the world of IQOS. Where things are simply amazing.

Better just got better.

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With rapid charge and two consecutive uses, in a fresh new color.

LEARN MORE

From our family to you

You might be wondering; “Which IQOS is right for me?”
Thankfully, you’ve got options.

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The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.

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Our all in one pocket size solution; alone or to complement your IQOS experience - uninterrupted tobacco satisfaction so you never miss a beat.

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Classic, intuitive and 
user- friendly, this device is perfect for all 
your tobacco moments.

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Make it yours

Make your 3 DUO truly yours with the limited edition Tridescent Collection. Your IQOS is as much a reflection of your personality as you want it to be. Customize it to match your style or make a bold statement through a variety of design combos.

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IQOS colors
HEETS

Lets find your perfect flavour. introducing HEETS, the new way to enjoy tobacco.

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Designing a smoke-free future

After thousands of years of burning tobacco, we have made 
it our mission to give adult smokers who would otherwise 
continue to smoke, access to better alternatives

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This product is not risk free and addictive. For adult use only.