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Heated tobacco

Heats tobacco instead of burning it to experience real heated tobacco.

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I IQOS because…

Discover the reasons why millions of adult smokers around the world have switched to IQOS.

Satisfying
No tar**
Better not burned

**Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.

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Find your perfect IQOS match

blue-duo-tobacco

IQOS ORIGINALS DUO

Our flagship product, in two-piece format,
delightful & pleasurable.

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IQOS ORIGINALS
ONE

All-in-one device, with up
to 20 moments on a full
charge.

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IQOS news and blog.
IQOS vs E-Cigarettes: What’s the difference?

IQOS is not an e-cigarette, it is a heated tobacco device. While both e-cigs and IQOS are smoking alternatives, they are different.

IQOS vs E-Cigarettes: What’s the difference?
E-Cigarette Liquid vs. HEETS Tobacco Sticks

One of the core differences between IQOS and e-cigarettes or vaping is the use of HEETS heated tobacco sticks instead of e-liquids.

E-Cigarette Liquid vs. HEETS Tobacco Sticks
How Heated Tobacco Devices Work

Discover how heated tobacco devices work and the benefits of switching to IQOS, the heat-not-burn alternative to continued smoking.

How Heated Tobacco Devices Work