All you need to know
What is IQOS?
We move forward, we IQOS
Discover the science
Real tobacco, real satisfaction. Shop now
No combustion, no smoke, no ash

New style. Heated tobacco experience.
Discover IQOS ORIGINALS

HEETS only for IQOS
Discover our range
What is IQOS?
IQOS offers a range of heated tobacco and vaping products, designed to provide a heated tobacco experience without ash, smoke and less smell than cigarettes.

Made for each other
Create an authentic IQOS look with a wide range of premium quality caps, doors and protective sleeves. Only from IQOS.
Better for us.
IQOS heats tobacco, without burning it. That makes for a better alternative to cigarettes, emitting 95% less harmful chemicals than cigarettes.** No smoke, no ash, no lingering smell.

Discover the reasons why millions of adult smokers around the world have switched to IQOS.



**Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.
**Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.
Make it yours
Customise IQOS to suit your style. Make a bold statement, dress it up in a variety of design combos. Whatever you choose, bring your true colours to your IQOS experience.

Try our flavours

Balanced and roasted. Amber Selection is a rounded, toasted tobacco blend layered with lightly-scented woody and nutty aroma notes.

Mild and zesty. Yellow Selection is a mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes.

Smooth and flavourful. Sienna Selection delivers a balanced, well-rounded tobacco taste with a delightfully woody variant and subtle light tea notes.

Refreshing and cooling. Turquoise selection delivers a crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.

Rich and satisfying. Purple Wave delivers crisp menthol cooling sensations colliding with indulgent dark forest fruit aromas.

Robust & Malty. A full-bodied, toasted tobacco blend perfectly balanced with satisfying malty aroma notes.

Balanced and roasted. Amber Selection is a rounded, toasted tobacco blend layered with lightly-scented woody and nutty aroma notes.

Mild and zesty. Yellow Selection is a mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes.

Smooth and flavourful. Sienna Selection delivers a balanced, well-rounded tobacco taste with a delightfully woody variant and subtle light tea notes.

Refreshing and cooling. Turquoise selection delivers a crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.

Rich and satisfying. Purple Wave delivers crisp menthol cooling sensations colliding with indulgent dark forest fruit aromas.

Robust & Malty. A full-bodied, toasted tobacco blend perfectly balanced with satisfying malty aroma notes.

Designing a smoke-free future
From burning to heating, From cigarette smoke to tobacco vapour. After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.
IQOS is not an e-cigarette, it is a heated tobacco device. While both e-cigs and IQOS are smoking alternatives, they are different.
One of the core differences between IQOS and e-cigarettes or vaping is the use of HEETS heated tobacco sticks instead of e-liquids.
Discover how heated tobacco devices work and the benefits of switching to IQOS, the heat-not-burn alternative to continued smoking.