Lights_NewsArticle

June 3 2021

What do the lights on your IQOS mean

Need a quick guideline on what the lights in your IQOS mean? Read below to understand what each light means and what you need to do when you see them.

 

 

IQOS 3 DUO

The IQOS 3 DUO is the latest in our heat-not-burn technology giving users the best heated tobacco experience. With the new easy to use and compact design comes many improvements including simplified lights and use of vibrations.

IQOS 3 DUO white flashing light at the top of the charger signals a low battery.

2 lights mean your holder is fully charged and you can use it twice.

1 light means you only have 1 use left. No lights mean it’s time to recharge your holder.

 

IQOS 3 MULTI

IQOS 3 Multi white light means that the device is working normally.

If not turn on the IQOS 3 MULTI by holding down the charger button for 4 seconds or charge your IQOS with the IQOS AC Power Adaptor and cable.

 

Any red light indicates that there is a device error:

Red Charger Lights

Holder status light - Red Blinking – IQOS 3 DUO/ IQOS 3 Multi flashing red light indicates that your Holder is malfunctioning, in which case there are many ways to contact us for help.

Only Bottom Charger Light - Red Blinking - If the IQOS 3 DUO / IQOS 3 Multi bottom charger is showing red blinking light, you’ll need to reset your device.

IQOS 3 DUO / IQOS 3 Multi Red blinking Holder light- Heating blade broken or Holder malfunction

IQOS Red Holder Lights

IQOS 3 DUO / IQOS 3 Multi Red blinking Holder light- Heating blade broken or Holder malfunction

 

IQOS Lights during charging:

IQOS 3 DUO/ IQOS 3 Multi Blinking white – the IQOS device is charging

Steady white, then pulsing 3 times, then all lights off – IQOS 3 DUO / IQOS 3 Multi device is fully charged.

 

Important information:
If the IQOS 3 DUO Holder is inserted upside down, there won’t be any LED indication of the Holder presence. Therefore, the IQOS 3 DUO Holder won’t be charging. Please, make sure you insert the holder with the metal side facing downwards. To watch How to charge video, click here.

 

IQOS 2.4 Plus Holder

IQOS blinking white light or red:

White light means that you can begin your IQOS experience. A blinking IQOS white light indicates that your HEET stick is heating up, which takes about 20 seconds.

A solid IQOS red light means that your IQOS puffs are almost over. Blinking red means that the holder is not charged.

Solid red means that your IQOS Holder has completely discharged. To charge it, place the Holder in the Pocket Charger and wait until it’s full (this should take around five minutes). IQOS blinking red light indicates that your Holder is malfunctioning, in which case there are many ways to contact us for help.

 

An IQOS Pocket Charger has three LEDs:

IQOS Holder Battery Status LED: Solid white light means that your IQOS is fully charged and ready for use, while blinking white means that it’s charging. A blinking IQOS red light means that your device has poor contact with the charger. If the IQOS red light is blinking, your charger may be malfunctioning.

IQOS Pocket Charger Battery Status LED: Solid white means that the Pocket Charger is fully charged, while a blinking IQOS white light indicates that it’s still charging. If just one of the LED lights remains white, your device will be out of charge soon.

 

To find out more about how to use your IQOS, visit our FAQ section, Store Locator or contact us through our Support page.

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How to Reset_NewsArticle

May 25 2021

How to reset your IQOS device

Find out how to reset your IQOS device whether it’s IQOS 3 DUO, IQOS 3 Multi or IQOS 2.4 Plus.

 

 

Find out how to reset your IQOS device whether it’s IQOS 3 DUO, IQOS 3 Multi or IQOS 2.4 Plus.

IQOS 3 DUO

  1. Put your device on charge.
  2. Place the holder into the charger and close the door.
  3. Hold down the power button on the pocket charger for 10 seconds.
  4. All lights on the charger should flash then turn off.

 

IQOS 3 MULTI

  1. Put your device on charge.
  2. Press and hold the button on your IQOS 3 Multi for approximately 10 seconds. After the lights fade, continue holding the button for 2 more seconds.
  3. All the lights will briefly blink white.

 

IQOS 2.4 PLUS

  1. Put your device on charge.
  2. Place the holder into the charger and close the latch.
  3. Press and hold the two buttons below the battery status lights simultaneously.
  4. After roughly 2 seconds all lights blink white a few times.

 

To find out more about how to use IQOS, check out our FAQ section or contact us through our Support page.

 

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How to charge_NewsArticle

May 22 2021

How to Charge IQOS

When IQOS is fully charged the battery will contain sufficient charge for you to enjoy either 10 or 20 HEETS experiences, depending on your device model. Here are some step-by-step instructions on how to charge IQOS:

 

 

Charging an IQOS pocket charger

IQOS 2.4 Plus, IQOS 3 Multi and IQOS 3 DUO are charged using a pocket charger. To charge your device you need to:

  1. Turn on the pocket charger by holding down the charger button for 4 seconds.
  2. Remove the used HEETS heatstick from the holder.
  3. Open the pocket charger door and insert the holder into the charger.
  4. Close the charger and wait for the light to flash.
  5. Wait 4 minutes for the holder to be fully charged.
  6. When it’s flashing, that means the holder is charging.
  7. When the lights stop flashing and stay on, that means its charged.
  8. Remove holder from charger and insert a fresh HEETS heatstick.
  9. After 20 uses the pocket charger will need to be charged.
  10. Plug the IQOS pocket charger into a power outlet using the IQOS charging cable.

Charging IQOS without a pocket charger

IQOS 3 Multi, an all-in-one unit, has been designed to accommodate 10 consecutive HEETS experiences before the unit needs to be recharged. To charge your IQOS 3 Multi you need to:

  1. Plug it into a power outlet using the IQOS charging cable.
  2. Check that the bar light is flashing to confirm that your device is charging.
  3. When the bar light stops flashing and is full, you’re ready to go!

IQOS 3 DUO

IQOS 3 DUO Holder average charging time2:

  • 0-1 use  1 min 50 seconds
  • 1-2 uses  3 min 25 seconds
  • 0-2 uses  5 min 15 seconds

IQOS 3 DUO Pocket Charger charging time: 120 minutes

IQOS 3 DUO Pocket Charger battery life: 20 sessions

IQOS 3 Multi

IQOS 3 MULTI charging time: 75 minutes

IQOS 3 MULTI battery life: 10 consecutive sessions

IQOS 2.4 Plus

IQOS 2.4 PLUS Holder charging time: 4 minutes 10 seconds

IQOS 2.4 PLUS Pocket Charger charging time: 90 minutes

IQOS 2.4 PLUS Pocket Charger battery life: 20 sessions

IMPORTANT INFORMATION: IQOS IS NOT RISK-FREE. IT DELIVERS NICOTINE, WHICH IS ADDICTIVE.

Charging time of IQOS 3 DUO Holder is on average 1 min 50 sec to charge from 0-1 use, 3 min 25 sec to charge from 1-2 use, 5 min 15 sec to charge from 0-2 uses. The initial full charging of IQOS 3 DUO Holder takes 10 min 05 sec. Holder charging time may depend on the conditions of use, such as battery lifecycle, environmental [weather] conditions and device usage.

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How to clean_option2_NewsArticle

May 4 2021

How to Clean IQOS

Keeping your IQOS device clean is important, especially if you want to keep the true tobacco taste experience that IQOS has to offer.

 

Even though IQOS doesn’t burn tobacco, tobacco residue may accumulate inside of the IQOS Holder when used which can keep you from enjoying the true tobacco taste. Wondering how to clean your IQOS? The steps are very simple and exactly the same when it comes to cleaning IQOS 3 DUO, IQOS 3 Multi, and IQOS 2.4 Plus.

 

1. Cool it

First, set your IQOS holder to cool after use.

2. Tap it

Take the cap off your holder and tap the holder to free any loose tobacco stuck inside. These can be removed using IQOS cleaning sticks.

3. Brush it

Open the IQOS cleaning tool. The cleaning tool has two parts: a longer brush for cleaning around the heating blade; and a shorter brush for cleaning the cap.

Now take the lid off the cleaning tool and gently insert the tool into your holder. Once properly inserted, rotate the cleaning tool 2 to 3 times.

Don't be tempted to use a toothpick or cotton bud to clean your IQOS, as they may fray and cause damage. Lastly, don’t forget to clean inside the IQOS cap to ensure the HEETS taste doesn’t fade.

4. Wipe it
Can you still see some residue? Gently wipe around the blade with an IQOS cleaning stick.

5. Enjoy it
All done – now you can get back to enjoying your IQOS.

 

How often should I clean my IQOS?

No need to clean your IQOS after every use. We recommend that you clean your IQOS device after every pack of HEETS (20 tobacco sticks).

 

Where can I buy an IQOS cleaning kit?

An IQOS Cleaning Tool and IQOS Cleaning Sticks are included in every IQOS Starter Kit. Some people like to keep a spare cleaning tool - you can buy one at your nearest IQOS store.

 

Where can I buy more IQOS cleaning sticks?

You can buy cleaning sticks from any of our IQOS stores. Each pack contains 30 individually wrapped cleaning sticks which are specially designed to clean your IQOS device. You can buy them online, in IQOS stores and in many newsagents and supermarkets.

 

Want to know more?

To find out more about how to use IQOS, check out our FAQ section or contact us through our support page.

 

IMPORTANT INFORMATION: IQOS IS NOT RISK-FREE. IT DELIVERS NICOTINE, WHICH IS ADDICTIVE.

 

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How to Use_News Article

April 23 2021

How to use IQOS

The IQOS Manual: How to use IQOS

 

The Kit

The IQOS kit is easy to use. So, what’s in the box?

  • A holder - the tobacco heating device using a specially controlled heating blade
  • A pocket charger - for easy charging on the go
  • A cleaner – keeping your IQOS clean helps keep it perform at its best
  • IQOS cleaning sticks - your kit comes with 10 sticks for quick and easy deep cleaning
  • An AC power supply
  • A USB cable for charging

 

Firstly, you need to make sure your IQOS is fully charged. If you’re using it for the first time, make sure you charge the pocket charger for the full 90 minutes.

 

How to Use IQOS 3 DUO - Getting Started

Step 1. Turn on: press the button at the top for 4 seconds. Check the status lights on your IQOS Holder to see the battery level. Two lights mean it’s fully charged, and you can use it twice. One light means one use. No lights mean it’s time to recharge the holder.

Step 2. Insert: gently insert a stick. Don’t twist the stick. If you do, you risk breaking the blade.

Step 3. Heat: After you’ve inserted the stick, press and hold the holder button. You’ll feel a vibration and the lights will pulse slowly. That means the holder is getting ready. When you feel two vibrations and both status lights are steadily on, that means you’re good to go.

Step 4. Use: If you feel two vibrations again, that means your IQOS time is nearly up. Slide open the IQOS 3 DUO Holder, remove the stick, and slide the holder shut. Tap the holder button to see the device’s status. Remember: one light means there’s one use remaining. You can enjoy another IQOS experience or place the holder back in the charger.

Never use cigarettes in your IQOS. Only use the specially designed tobacco sticks.

 

How to Use IQOS 3 Multi - Getting Started

Step 1. Turn on: turn on your IQOS 3 Multi by pressing the button down for four seconds

Step 2. Insert: Rotate the IQOS 3 Multi lid, then put the tobacco stick in. Press in down gently to the filter line.

Step 3. Heat: Hold the button until it vibrates. The light pulses as it heats up. Once it is ready to use, button will stay white and the holder will vibrate twice. In the last 30 seconds you will feel two more vibrations, letting you know that you have 30 seconds left. When the light fades out it means it is finished. Pull the cap up and take out the used tobacco stick.

Step 4. Use: You can use your IQOS 3 Multi 10 times consecutively before you need to charge it again!

Never use cigarettes in your IQOS. Only use the specially designed tobacco sticks.

 

How to Use IQOS 2.4 Plus - Getting Started

Step 1. Remove: Take the IQOS from the pocket charger.

Step 2. Insert: Slide a tobacco stick into the holder, with the tobacco side facing downwards.

Step 3. Heat: Press and hold the holder button for two seconds. The LED light will start flashing green. When the LED light is solid green, you can start using the IQOS.

Step 4. Use: You can use it for up to 14 puffs or 6 minutes, whichever comes first. The LED light will turn red to indicate that the heating cycle is ending and you have two puffs or 30 seconds remaining. The light then goes off and the experience has finished.

Step 5. Empty: To remove the tobacco stick, slide the cap on the holder upwards and pull the tobacco stick out.

 

Never use cigarettes in your IQOS. Only use the specially designed tobacco sticks.

IMPORTANT INFORMATION: IQOS IS NOT RISK-FREE. IT DELIVERS NICOTINE, WHICH IS ADDICTIVE.

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February 12 2021

Do E-Cigarettes Contain Tobacco?

E-cigarettes do not contain tobacco. If you are an adult smoker looking for a smoke-free alternative to cigarettes with tobacco, learn more about heated tobacco devices.

 

There are many smoking alternatives out there today available for adult smokers, and each have different features and functions. Some adult smokers may have the tendency to wrongly group all smoking alternatives under one category: “e-cigarettes”. However, did you know that e-cigarettes are actually only one type of smoking alternative, specifically referring to a type of smoke-free alternative that does not contain real tobacco? And did you also know that there are other types of smoking alternatives that exist beyond e-cigarettes, which contain real tobacco?

Let’s take a look at these different options. 

 

First things first. What are e-cigarettes?

Electronic cigarettes – also called e-cigarettes or vapes – are one type of alternative to smoking. The key thing to note about e-cigarettes is that they do not utilize real tobacco. Rather, they heat e-liquids (sometimes called vaping liquid), which evaporates, producing a vapor that is drawn from the device through a mouthpiece.

No combustion occurs when a legal-aged user draws from an e-cigarette, as nothing actually burns. While there is vapor, there is no smoke. This is why e-cigarettes are sometimes referred to as a smoke-free alternative to cigarettes. In addition, the e-liquids utilized in e-cigarettes can come with or without nicotine, and generally come in various flavors, including tobacco flavor. So, while there may be e-liquids that produce a vapor that tastes like tobacco, e-cigarettes with real tobacco do not exist.

 

If e-cigarettes do not contain tobacco, what types of smoking alternatives do?

While you won’t be able to find “e-cigarette tobacco”, if you are an adult who would otherwise continue to smoke or use other nicotine products, there are smoke-free tobacco products that you can explore. In this case, heated tobacco may be what you are looking for. 

Heated tobacco, or heat-not-burn, is a type of smoke-free technology. Heated tobacco devices utilize real tobacco that is specially processed and formed into sticks. The tobacco sticks are then inserted into the device, where the tobacco is heated to very specific, controlled temperatures. This controlled heating ensures that the real tobacco does not burn; however, since there is heating involved, tobacco flavors are released, while smoke and ash are eliminated from the tobacco experience.

IQOS is one example of a heat-not-burn device that utilizes real tobacco, formed into tobacco sticks called HEETS developed to be used exclusively with IQOS technology. HEETS are made of real tobacco leaf which are specially prepared and compressed. They are also designed to last around 14 puffs, which is around the same amount of time as a cigarette. Moreover, the way IQOS heats the HEETS tobacco sticks are via a heating blade, which means the tobacco heats first (and not the paper wrapped around the tobacco stick), ensuring a consistent tobacco taste and experience. HEETS tobacco sticks are not risk free and are addictive; they contain nicotine, which is naturally occurring in tobacco.

 

How do I choose between e-cigarettes and heated tobacco?

Once the main difference between e-cigarettes and heated tobacco is understood, it is a matter of personal preference for the adult smoker who is looking for a smoking alternative. E-cigarettes do not contain real tobacco, but rather, utilize an e-liquid which is vaporized, allowing the experience to be smoke and ash free.

On the other hand, heated tobacco products, like IQOS, utilize real tobacco formed into sticks, like HEETS, which provides real tobacco taste, just with the added benefits of a smoke-free alternative.

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February 9 2021

E-Cigarette Liquid vs. HEETS Tobacco Sticks

One of the core differences between IQOS and e-cigarettes or vaping is the use of HEETS heated tobacco sticks instead of e-liquids.

 

E-cigarettes and heated tobacco products share one very important thing in common: they can provide an alternative to adult smokers who would otherwise continue smoking or use other nicotine products. These smoke-free products accomplish this by eliminating combustion, which occurs when tobacco burns, such as when a cigarette is lit.

However, the way that e-cigarettes vs heated tobacco products deliver this distinction over cigarette smoking is quite different. E-cigarettes utilize a liquid, while heated tobacco utilizes tobacco sticks.

 

What are e-cigarette liquids?

To begin, e-cigarettes do not utilize real tobacco. Rather, they utilize e-cigarette liquid, sometimes also called e-cig liquid, e-liquid, or vaping liquid. E-liquid often comes in a variety of flavors, and may contain nicotine (some are nicotine-free).

 

What are HEETS Tobacco Sticks?

Unlike e-cigarettes, IQOS heated tobacco products do utilize real tobacco, processed and formed in specific ways to work seamlessly with their corresponding devices. HEETS are to be used with IQOS heated tobacco devices.

HEETS are made of real, processed tobacco leaf, and therefore, contain real tobacco flavor. They are specially designed to last around 14 puffs, which is around the same amount of time as a cigarette. HEETS tobacco sticks are not risk free and are addictive; they contain nicotine, which is naturally present in tobacco.

 

What’s the difference between HEETS and e-liquids?

The main difference between HEETS tobacco sticks and e-liquids lie in the overall experience.

E-liquid is drawn from the tank of e-cigarettes and put into contact with a battery powered heating component. Heating the liquid makes it evaporate, and when that happens, vapor can be drawn from the device through a mouthpiece. There is no smoke nor ash created, only the vapor. The adult user of the product is able to taste the specific flavor of the e-liquid that was inserted.

HEETS tobacco sticks, on the other hand, are inserted into IQOS heated tobacco device and heated to specific temperatures. With IQOS, HEETS are heated from the inside using a special heating blade. The heating temperature is controlled to reach 350 degrees C, which provides a high quality tobacco experience with no fire, no ash, and no smoke. Once again, only a vapor is created.

While both options have their differences, the most important thing that using HEETS or e-liquids have in common is this: they are both alternatives for adult smokers to continued smoking. If you are an adult smoker who would otherwise continue smoking or use other nicotine products, and you are looking for a smoke-free alternative that does not involve tobacco, e-cigarettes and e-liquids may be of interest to you. However, if you are looking for a smoke-free tobacco experience that has a similar ritual and taste profile of smoking, IQOS is a better choice than continued smoking. Important information: IQOS is not risk-free.

 

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February 4 2021

Is IQOS a Vape?

Find out difference between IQOS heated tobacco and vaping and why IQOS is for adult smokers looking for a smoke-free alternative.

 

We’ve heard this question time and time again – is IQOS a vape?

The answer? While both options are smoke-free alternatives to cigarettes for adult smokers – no, IQOS is not a vape!

 

What are the differences between IQOS and Vaping?

Here are all the important differences between IQOS vs vape.

  1. Technology.

IQOS is part of a category of products called heated tobacco. These products utilize innovative tobacco heating systems, such as IQOS’s HeatControl™ to heat tobacco instead of burning it. In comparison, vapes – also called e-cigarettes - work by heating and then vaporizing e-liquid, or vaping liquid.

  1. Tobacco.

IQOS utilizes tobacco made of real tobacco leaf that are harvested, and then specially prepared and compressed into tobacco sticks, called HEETS. The precise heating of these tobacco sticks works to deliver tobacco flavor, and at the same time, does not burn tobacco. HEETS are not risk free. They are addictive and contain nicotine because it is naturally occurring in tobacco. On the other hand, vapes do not utilize real tobacco; instead, they utilize a vaping liquid available in a variety of flavors at vape shops. Vaping liquids come with or without nicotine. 

  1. Experience.

IQOS delivers an experience that is similar to smoking. IQOS provides real tobacco taste and satisfaction. HEETS are designed to last around 14 puffs, which is around the same amount of time as a cigarette. Vapes, however, offer a completely new experience that is different from smoking, due to the usage of vaping liquids.

  1. Product variety.

Currently there are several different IQOS heated tobacco devices to choose from – such as, IQOS 3 DUO, IQOS 3 MULTI, and IQOS 2.4 PLUS. Some IQOS devices have a separate holder and charger, while others have those components integrated as an all-in-one device. These different options allow IQOS adult users to select what best suits their lifestyle.

 

IQOS is Not a Vape

IQOS is not a vape, but IQOS is a better alternative to cigarettes. It is known that the majority of harmful chemicals in cigarette smoke comes from burning tobacco. Unlike cigarettes, IQOS does not burn tobacco and therefore produces no smoke. Switching completely to IQOS is less harmful than continuing to smoke. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.* Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.

 

*Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.

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January 27 2021

IQOS vs E-Cigarettes: What’s the difference?

IQOS is not an e-cigarette, it is a heated tobacco device. While both e-cigs and IQOS are smoking alternatives, they are different.

 

IQOS heated tobacco devices and e-cigarettes are both smoke-free alternatives to cigarettes for adults who would otherwise continue to smoke or use other nicotine products.

Both are electronic devices, and do not generate smoke like cigarettes. But there is one feature that distinguishes IQOS tobacco heating system from e-cigarettes: Contrary to vaporizing an e-liquid, IQOS heats real tobacco, producing tobacco vapor.

IQOS heated tobacco devices uses HEETS tobacco sticks that have real tobacco which is carefully selected, finely ground and compressed to ensure consistency in the taste delivery.

 

What are e-cigarettes?

E-cigarettes are electronic hand-held devices that are smoke-free alternative to cigarettes. In general, they are powered by a battery and heat e-liquids in order to generate an aerosol or what some users call vapor. The e-liquids may have various flavors and may contain nicotine.

 

How do E-Cigarettes work?

There are many types of e-cigarettes. They differ in size, power, customization options, and even their ability to be reusable or disposable. However, most of them work on the same principle and with similar components.

The principle:

E-cigarettes heat and vaporize e-liquids in a wide range of temperature from 100 ⁰C - 250 ⁰C. They achieve this by drawing the liquid from a tank and putting it in contact with a battery powered heating element. When the liquid is evaporated it is drawn from the device thorough a mouthpiece. 

The components:

The battery - The energy source for the whole device. In most cases it is rechargeable and provides power to the heating element and electronic components.

The tank - The container that is used to store the liquid until it is taken to the heating element or chamber. Some e-cigarettes use capsules or pods that are disposable.

The e-liquid - The mixture that is vaporized inside the e-cigarette. While there are many variants of the liquids, they usually contain propylene glycol, glycerin, nicotine, flavorings and various additives.

The heater - The set of components that draw the liquid toward the heating element and heat to vaporize. Most e-cigarettes use a “wick and coil” system. The wick naturally soaks the liquid and puts It In contact with the metal coil which is the part that heats.

The sensors and electric components - Control the heating and operation of the device. They range from simple push to activate buttons, LEDs, battery Indicators or to advanced flow sensors.

The mouthpiece - The chamber or channel where the vaporized liquid drawn from the device.

 

What is IQOS?

IQOS is a heated tobacco device developed by Philip Morris International that uses an innovative tobacco heating system called HeatControl™ Technology. This type of tobacco heating technology is often called “heat-not-burn”, because it heats tobacco instead of burning it – which is what happens with cigarettes.

Tobacco sticks, called HEETS, are inserted onto a ceramic blade in the IQOS device, which heats the tobacco from the inside. The tobacco does not burn, as it does when smoking cigarettes. Rather, the tobacco heats to a maximum of 350 degrees C – much lower than cigarettes, which burn at temperatures around 600 degrees C. While both e-cigarettes and IQOS are smoke-free alternatives, with IQOS, a legal-aged user gets a tobacco flavor and experience, with no fire, no ash and no smoke. While IQOS heated tobacco is not risk free, it emits on average 95% lower levels of harmful chemicals compared to cigarettes, and allows IQOS adult users to experience tobacco with less chances to bother people around them. After an IQOS adult user is done with their HEETS, they simply remove it from the holder and discard it.

Currently, there are several options of IQOS devices to choose from – such as, IQOS 3 DUO, IQOS 3 MULTI and IQOS 2.4 PLUS. Some IQOS heated tobacco devices have a separate holder and charger, while others have those components integrated as an all-in-one device. These different options allow adult users to select IQOS heated tobacco device that best suits their lifestyle.

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January 24 2021

Heated Tobacco vs E-Cigarettes: What’s different?

Heated tobacco devices and electronic cigarettes are both alternatives to smoking. Learn about the differences between the two.

 

The first time you heard of heated tobacco devices, did you perhaps think that they were the same thing as electronic cigarettes? While both products are electronic, smoke-free alternatives for legal-aged smokers, there are some key differences to be aware of when making a choice between IQOS heated tobacco vs. e-cigarettes.

 

What are e-cigarettes or electronic cigarettes?

Electronic cigarettes are one type of alternative to smoking. They are handheld devices that come in various sizes, with customization options. Some e-cigarettes are disposable, while others can be reused. In general, e-cigarettes heat e-liquids in order to generate an aerosol, also called a vapor. Those adults who use e-cigarettes also use the e-liquids, which come in various flavors, and may contain nicotine.

Electronic cigarettes heat and vaporize e-liquids between a wide range of temperatures – it could be anywhere from 100 degrees C to 250 degrees C. The e-liquid is drawn from the tank of the e-cigarette and put into contact with a battery powered heating component. Heating the liquid makes it evaporate, and when that happens, it can be drawn from the device through a mouthpiece. 

 

What is IQOS Heated Tobacco?

IQOS is a heated tobacco device developed by Philip Morris International that uses an innovative tobacco heating system called HeatControl™ Technology. This type of tobacco heating technology is often called “heat-not-burn”, because it heats tobacco instead of burning it – which is what happens with cigarettes.

Heating tobacco instead of burning it is the most crucial part of what makes IQOS an alternative to continued smoking. With IQOS, a tobacco stick called HEETS, which is made of real, processed tobacco, is inserted into the IQOS holder and onto a heating blade, with a heating temperature controlled to reach 350 degrees C. This heats the tobacco from the inside of the tobacco stick, releasing tobacco flavor with no fire, no ash, and no smoke.

 

Heated Tobacco vs. E-cigarettes

So, if you are an adult who would otherwise continue to smoke or use other nicotine products looking for an alternative to smoking cigarettes, how do you choose between IQOS heated tobacco vs. e-cigarettes? While they are both electronic alternatives to smoking, the key differentiator between the two is this: IQOS’s tobacco heating system heats processed tobacco, while e-cigarettes vaporize an e-liquid. Because of this difference, IQOS heated tobacco allows for the taste delivery and experience and provides cigarette-like satisfaction* that is familiar for adult smokers. 

 

*Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.

**Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).

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January 11 2021

How to Replace Cigarettes, Not the Nicotine

Did you know that cigarette alternatives like IQOS offer similar tobacco and nicotine experience without the smoke of cigarettes?

 

Nicotine is a substance that occurs naturally in tobacco plants, as well as in fruits and vegetables, such as tomatoes, eggplants, green peppers and potatoes. Many believe that nicotine is the primary cause of smoking-related diseases. Although nicotine is addictive, studies and public health authorities have confirmed that it is not the case; rather, the primary cause of smoking-related diseases (such as cancers and heart disease) comes from the toxins and carcinogens present in cigarette smoke.

When a cigarette is lit, the tip of it burns - or, combusts - at temperatures at or above 600 degrees C, which causes a chemical reaction to occur. Combustion produces over 6,000 chemicals, and many of them are causing smoking-related diseases. This means that nicotine, while addictive, is not the primary cause of smoking-related diseases – it is combustion that causes them. 

While the best course of action is to quit smoking all together, if an adult smoker doesn’t quit and is looking for an alternative for cigarettes, it is worth it to consider an option that eliminates combustion. What this means is that it is possible to find a replacement for cigarettes that can offer a tobacco and/or nicotine experience, but without the combustion and cigarette smoke.

 

What cigarette alternatives are available?

Today, many choices exist on the market for those looking for an alternative for cigarettes. E-cigarettes and vapes are well-known alternatives that eliminate combustion. There is also another type of product, called “heat-not-burn” or heated tobacco products. For example, in IQOS, heated tobacco devices, the tobacco used is heated but not burned. Therefore, IQOS does not produce ash or smoke.

IQOS, is a heated tobacco option on the market that is a better alternative to cigarettes. Using its unique HeatControl™ Technology, IQOS heats tobacco sticks called HEETS, containing real, processed tobacco, to temperatures below 350 degrees C and a tobacco vapor is released. IQOS emits 95% less harmful chemicals compared to cigarettes.*

* Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.

When choosing a replacement for cigarettes, nicotine delivery and experience could play a role. Depending on the cigarette alternative selected, the way nicotine is delivered, and the experience it could provide, this may help adult smokers who would otherwise continue to smoke or use other nicotine products switch fully to the alternative and leave cigarettes behind. 

 

So, replacing smoking cigarettes, but not the nicotine, is possible?

Yes, it is! And IQOS is one option that allows adult smokers to replace cigarettes with an alternative.

Nicotine is naturally present in the tobacco that is used in HEETS for IQOS devices. With IQOS, nicotine is delivered at very similar amounts and speeds to that of a cigarette, which allows IQOS to provide cigarette-like satisfaction to adult users**.

*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk. See Important Information on IQOS.com

**Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).

 

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December 29 2020

Replacing Cigarettes with Better Alternatives

IQOS is a heated tobacco device with years of scientific research and testing. It’s designed to replace the rituals of cigarette smoking.

 

The wonderful thing about the world we live in today is that we are spoiled for choice. Regardless of what we are interested in, a simple search online will bring up various options for us to explore and choose from. And yes, even for an adult smoker who would otherwise continue to smoke or use other nicotine products and interested in exploring other tobacco products as a replacement for cigarettes, there are plenty of options to delve into. 

If you are an adult smoker looking to replace cigarettes, here are some helpful things about cigarette alternatives

What are the different options for smoking alternatives?

E-cigarettes are one of the alternatives to cigarette. They do not contain tobacco, but rather, use e-liquids that are generally flavored. The e-liquids are heated in order to generate an aerosol, or what some users may call, vapor. There is a very wide range of e-cigarettes and e-liquids on the market, all with varying performance. If you are considering e-cigarettes as a replacement for cigarettes, one difference that e-cigarettes have over cigarettes is that they are smoke-free. Tobacco does not burn in the case of e-cigarettes, since nothing gets lit on fire. This is important to note; as we’ll discuss a bit later on with respect to cigarettes. 

There is also another type of cigarette alternative, called “heat-not-burn”, or heated tobacco, which uses real tobacco that’s specially processed. Innovative technology heats the tobacco in the device to a specific temperature, which also means there’s nothing actually being lit with fire. Once again, this prevents combustion from happening, and as a result, heat-not-burn products have the same difference from cigarettes as e-cigarettes of being smoke-free. 

IQOS is one such heat-not-burn alternative to smoking. Developed by Philip Morris International, IQOS utilizes a smart technology called HeatControl™ to precisely control the heating temperature of specially designed tobacco sticks, called HEETS.

How is IQOS heated tobacco different than smoking cigarettes?

The most important difference between IQOS heated tobacco and smoking cigarettes is this: while IQOS is not risk-free and does deliver nicotine, which is addictive, IQOS heated tobacco is a better choice than continuing to smoke cigarettes. 

The main reason for this has already been hinted to – it’s based on how IQOS eliminates combustion. The lit end of cigarettes can reach temperatures around and above 600 degrees C as the tobacco burns – or, combusts. Combustion produces over 6,000 chemicals, and many of them are linked to smoking-related diseases. On the other hand, IQOS only heats the tobacco up to 350 degrees C, which stops the tobacco from burning.

 

Using IQOS as an alternative to continued smoking cigarettes has several benefits:

  1. No smoke: Unlike cigarettes, IQOS does not produce smoke, but rather, a tobacco vapor and emits 95% less harmful chemicals compared to cigarettes*.  Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. 
  2. No ash: Since IQOS does not burn tobacco, it also does not produce ash
  3. Less lingering smell: The tobacco vapor produced by IQOS dissipates more quickly than cigarette smoke, leaving less lingering smell than cigarettes. Your hands, hair, clothes – and maybe even those who are close to you – will thank you!  
  4. No staining on fingers: IQOS will not stain your fingers the way cigarettes do.
  5. Less of a bother: As IQOS produces less smell than cigarettes, it is less likely to bother people around you.
  6. Replacing cigarettes with a less harmful alternative than continued to smoke** that does not produce smoke or ash – but still provides real tobacco taste and satisfaction – is possible with IQOS. Important information: IQOS is not risk-free.

 

* ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).  See Important Information on IQOS.com

** Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.

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December 22 2020

Alternatives to Smoking Cigarettes

Experience tobacco without smoke and ash with IQOS heated tobacco.

 

Adult smokers today have the option of exploring different experiences than smoking cigarettes. If you are an adult smoker who would otherwise continue to smoke or use other nicotine products, curious about alternatives to smoking, and looking to make a switch to a different sort of product, here’s the information for you. 

 

What are the different options for smoking alternatives?

There are two main groups of smoking alternatives: heated tobacco, or “heat-not-burn” products, and e-cigarettes. 

 

Heated Tobacco Products as a Smoking Alternative

Heated tobacco, or “heat-not-burn” devices are smoke-free alternatives. Heated tobacco devices utilize real tobacco that is specially processed, and formed into sticks. The tobacco sticks are then inserted into the device, where innovative technologies heat the tobacco to specific temperatures, but never high enough to cause the tobacco to burn. As with e-cigarettes, there is also no smoke produced with heated tobacco. Some heat-not-burn devices utilize an external heating source, meaning the tobacco stick is heated all the way around, from the outside. In this instance, the tobacco is not heated first; rather, the paper around the tobacco stick is heated first. This may impact the taste. Other heat-not-burn devices, such as IQOS, contain a ceramic blade with gold and platinum. A HEETS tobacco stick is inserted directly onto the blade, and the blade heats the tobacco directly from the core. This allows the tobacco to be heated first, before the paper, which delivers a consistent taste & experience. 

 

E-Cigarettes are an Alternative to Smoking

E-cigarettes are another kind of smoking alternative, but it does not utilize real tobacco. They are electronic products that heat and vaporize e-liquids instead, in a wide range of temperatures, from 100 degrees C to 250 degrees C. Most utilize a system called “wick & coil”, where the wick draws the e-liquid, which contains flavors and nicotine, onto a coil element to heat it and create a vapor. The vapor is drawn from the device through a mouthpiece. There is no smoke. 

E-cigarettes are also sometimes called “vapes” or “vaping systems”. Some of these have an open tank system that is fully customizable. Other e-cigarettes have closed vaping systems, where they are either single-use, rechargeable, or contain cartridges. 

 

How are smoke-free alternatives different than smoking cigarettes?

The main difference between alternatives like e-cigarettes or heated tobacco and smoking cigarettes lies in exactly what makes the alternatives “smoke-free”: it is due to a lack of combustion – or burning of the tobacco.  

Cigarettes must be lit to be smoked, and lighting a cigarette causes combustion. The lit end of cigarettes can reach temperatures around and above 600 degrees C, causing the tobacco to burn, and it is known that the majority of harmful chemicals in cigarette smoke comes from this combustion. 

On the other hand, smoke-free alternatives like e-cigarettes and heated tobacco eliminate combustion all together. With e-cigarettes, there is no tobacco involved, and therefore, no burning. With heated tobacco products, the tobacco sticks used in these devices are heated to specific temperatures without burning it. For example, IQOS heats tobacco to temperatures below 350 degrees C. As a result, no smoke is produced, only a tobacco vapor. With the burning removed, IQOS emits 95% less harmful chemicals compared to cigarettes.* However, it does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

The elimination of combustion in smoke-free alternatives also come with other benefits – IQOS produces no ash, and does not produce smoke. Without a lit end, IQOS has no risk of burning others around you, clothes, or furniture. Specifically, with IQOS, adult smokers are still able to experience real tobacco, and get real tobacco taste, just with all the added benefits of a smoke-free alternative.

For adult smokers looking for other types of tobacco experiences, IQOS is a better choice than continued smoking. Important information: IQOS is not risk-free.

* ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).  See Important Information on IQOS.com

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December 17 2020

How Heated Tobacco Devices Work

Discover how heated tobacco devices work and the benefits of switching to IQOS, the heat-not-burn alternative to continued smoking.

 

Heated tobacco devices heat tobacco instead of burning it. The result? A tobacco experience with none of the fire, ash or smoke that cigarettes produce.

All heated tobacco devices contain a heating source. Some, but not all heated tobacco products are electronic and the exact temperature the tobacco is heated to varies from product to product. What’s important is that heated tobacco products do not reach the high temperatures where tobacco is burnt.

What is the difference in heat-not-burn devices?

Heated tobacco devices are also called heat-not-burn devices because of the fact that they heat tobacco instead of burning it. Essentially, the two terms - heated tobacco and heat-not-burn - are interchangeable.

At the heart of our IQOS heated tobacco devices are sophisticated electronics that heat specially designed tobacco sticks called HEETS. Since IQOS heat-not-burn devices are battery-powered, they need to be charged regularly, just like you would charge a smartphone. Once the IQOS heated tobacco device is ready, a HEETS tobacco stick is inserted into the device. By pushing a button to begin the heating process, an IQOS legal age user can then inhale the vapor that is released. Once the experience is over, the used tobacco stick can be removed from the device and disposed of in a bin.

Since the tobacco is heated and not burned, IQOS emits 95% less harmful chemicals compared to cigarettes.* Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

* ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information.

 

The best of IQOS technology

From thought to reality, each element of IQOS is carefully crafted.

IQOS HeatControl™ Technology is the heart of the product. Designed in Switzerland, it is responsible for heating tobacco, without burning it, to precise temperatures up to 350⁰C.

The ceramic blade inside IQOS, which has gold and platinum tracks, heats the tobacco inside the HEETS. So IQOS adult users get the experience of the real tobacco in the tobacco stick, with no smoke, no ash and with less smell than cigarettes.

 

The tobacco taste

Providing IQOS legal age users with a high quality tobacco experience is our key focus and the way we prepare tobacco is what makes the difference. The tobacco inside every HEETS is specially prepared using a unique patented processing method called ‘cast leave process,’ necessary to optimize the tobacco for heating. In this process, tobacco leaves of the highest quality are grounded into powder and then reconstituted into tobacco sheets. These sheets are crimped and made into a tobacco plug. When combined with all the other parts, it creates a HEETS stick able to provide taste satisfaction close to a cigarette.**

IQOS and HEETS were designed to provide IQOS legal age users with a tobacco experience and duration similar to that of cigarettes. Each HEETS stick can last up to 6 minutes or 14 puffs on average. All you really need to know is that longer and gentler puffs would extend the duration of your HEETS experience.

HEETS tobacco sticks for IQOS heat-not-burn devices come in many different tobacco flavors ranging from rich to refined, including tobacco with menthol and new aromatic blends. We’re sure that among our HEETS selection each IQOS adult user will discover the HEETS flavor that matches their taste.

Find out more about IQOS heated tobacco devices and the technology behind them here.

** Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).

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December 14 2020

The History of Heated Tobacco Products

The history of heated tobacco products and the history of IQOS, the innovative heat-not-burn alternative to continued smoking.

 

When thinking of Philip Morris International, most people probably think of “tobacco company” or “cigarette manufacturer”. However, over the last decade, we have evolved beyond only producing cigarettes. 

In fact, we have made it our mission to replace cigarettes with smoke-free products as soon and fast as possible. There is no doubt never starting to smoke or quitting altogether is the best option. However, adult smokers who want to continue using tobacco should know that not all tobacco containing products are the same. We strongly believe that our smoke-free products are a better alternative than continued smoking for adults who would otherwise continue to smoke or use other nicotine products. And that is why we are transforming our company and building our future on replacing cigarettes with smoke-free alternatives.  

 

 

How did heated tobacco products get started?

The history of heated tobacco products dates back decades. The idea of heating tobacco instead of burning it has been around since the 1980’s. However, the first heated tobacco brands, along with their heated tobacco products, failed to offer a suitable alternative for adult smokers.

 

How did IQOS get started as a heated tobacco brand?

At Philip Morris International, we want to provide over a billion adult smokers all over the world who do not quit smoking with better options than continued smoking. And that is how IQOS, our heated tobacco system, got started.

The first IQOS devices date back to 2014, when the innovative heat-not-burn alternative was launched in Japan and Italy. Gradually, IQOS rolled out to other countries and is available now in 51 countries.

However, the history of IQOS dates back to 2008, when Philip Morris International first started working towards providing alternatives for smoking. Our commitment is the result of many years of careful deliberation, backed up by a substantial research and development program.

IQOS is part of our portfolio of smoke-free products, for which PMI invested over USD 6 billion and more than 10 years of research and product development. At the same time, more than 400 scientists and engineers collaborated on the development and assessment of smoke-free products.

So far, more than 10.6 million adult smokers have chosen to switch to IQOS and leave cigarettes behind*. And it’s no wonder! There are many reasons for adults who would otherwise continue to smoke or use other nicotine products to make the decision for IQOS. It delivers the true taste of real tobacco without fire, ash and cigarette smoke smell. IQOS also emits 95% less harmful chemicals compared to cigarettes**. Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. All these benefits are what ultimately make IQOS a better choice than continued smoking.

If you’d also like to leave smoke behind and join the IQOS community, there are currently three IQOS heat-not-burn devices you can choose from: IQOS 3 DUO, IQOS 3 Multi and IQOS 2.4 Plus. You can find all of our heated tobacco devices online at iqos.com or in any of our IQOS stores. To find an IQOS store near you, use the Store Locator on our website.

 

IMPORTANT INFORMATION: IQOS IS NOT RISK-FREE.

* Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2020. IQOS users who have completely quit cigarettes and for whom HeatSticks represent more than 70% of their past 7-day tobacco consumption.

**”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).  See Important Information on IQOS.com.

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December 6 2020

Where can you find heated tobacco?

Where you can find heated tobacco devices such as IQOS 3 DUO, IQOS 3 Multi and IQOS 2.4 Plus, and HEETS, tobacco sticks for heating

 

The IQOS community currently boasts more than 10.6 million* adult smokers who have chosen to switch to IQOS and leave cigarettes behind. And it’s easy to see why. IQOS heats tobacco instead of burning it, thus offering adult smokers who would otherwise continue to smoke or use other nicotine products, real tobacco taste and experience with no fire, no ash and no cigarette smoke smell.

If you’d also like to leave smoke behind and join the IQOS community, there are currently three IQOS devices you can choose from: IQOS 3 DUO, IQOS 3 Multi and IQOS 2.4 Plus. You can find all of our heated tobacco devices in our IQOS online shop or in any of our IQOS stores.

IMPORTANT INFORMATION: IQOS IS NOT RISK-FREE.

*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

 

Where can you find HEETS?

IQOS uses specially designed tobacco sticks for heating called HEETS. To create HEETS and bring IQOS legal age users a high quality tobacco taste experience, we use the latest developments in design, materials and technology innovation. HEETS feature a clever construction made up of 5 parts, one of them consisting of specially prepared tobacco made of real tobacco leaf. By combining these 5 components, HEETS provide taste satisfaction close to a cigarette.**

HEETS offer tobacco experience without having to compromise. A modern twist on tobacco classics, HEETS come in a range of flavor experiences from rich to refined, including tobacco with menthol and new aromatic blends to suit every taste palate. You can choose your HEETS based on aroma, body and intensity. Go for a lower intensity if you prefer round and refined taste sensations and a higher one for richer tastes.

You can find our tobacco sticks HEETS on the IQOS online shop, where you can order them from the comfort of your home. Or in retailers such as petrol stations and tobacco shops. 

If you’d like to find heated tobacco near you, you can visit our Store Locator with a map, which will direct you to your closest IQOS points. Or you can ask us in the Online Chat.

** Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory). 

 

Where can you find HEETS while travelling?

Wherever you are travelling, you can enquire with the respective customs administration about how many HEETS you are permitted to take into that country and buy the respective amount before travelling. 

You can also use the list below to find out in which countries HEETS are available:

AMERICAS

Canada, Colombia, Curacao, Guatemala, Dominican Republic

 

EUROPE

Lithuania, Italy, Switzerland, Portugal, Romania, Monaco, Germany, Denmark, Netherlands, Greece, United Kingdom, Spain, Poland, Canary Islands, France, Czech Republic, Corsica , Slovakia, Slovenia, Bulgaria, Cyprus, Andorra, Croatia, Latvia, San Marino, Azores , Madeira, Hungary, Sweden, Albania, Bosnia Herzegovina

 

EEMA

Russia, Ukraine, Kazakhstan, Jordan, South Africa, Serbia, Palestine, Armenia, La Reunion, Moldova, Dubai

 

ASIA

Japan, New Zealand, Korea, Malaysia

To find an IQOS store near you, use our Store Locator.

IMPORTANT INFORMATION: IQOS IS NOT RISK-FREE AND IS ADDICTIVE.

STORE LOCATOR

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December 1 2020

Why IQOS heated tobacco is becoming popular among adult smokers?

IQOS heated tobacco is becoming a popular smoking alternative among adult smokers because it incorporates tobacco without smoke, ash and cigarette smoke smell.

Heating tobacco releases flavors and nicotine and allows adult smokers to experience tobacco without combustion. So it’s no wonder that IQOS heated tobacco, also known as “heat-not-burn,” is becoming a popular smoking alternative among adult smokers, as it incorporates tobacco without smoke, ash or cigarette smoke smell. IQOS is the #1 heated tobacco product* and thousands of adult smokers around the world convert to IQOS every day**.

But the reasons to switch from smoking to IQOS don’t stop here. Besides using real tobacco, IQOS emits, on average, 95% lower levels of harmful chemicals compared to cigarettes***. Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

What’s more, IQOS is less likely to bother people around you, as it produces no second-hand smoke. It also leaves less lingering smell on hands, clothes and hair. All these benefits make IQOS a better alternative to cigarettes and the reason why more than 10.6 million adult smokers have already chosen to switch to IQOS and leave cigarettes behind****.

 

*Source: PMI global estimate of total In-Market Sales of Heated Tobacco Units as of December 2019. (excluding China and US).

**Source: Status as of December 2019. Exclusive Heat-Not-Burn users that are using PMI HeatSticks for at least 70% of their past-7 days heated tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market.

***Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

****Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2020. IQOS users who have completely quit cigarettes and for whom HeatSticks represent more than 70% of their past 7-day tobacco consumption.

 

How is heated tobacco different from other smoking alternatives?

Cigarettes and other ways of taking in nicotine have been around for a long time. However, recent technological developments like heated tobacco products and e-cigarettes mean adults who would otherwise continue to smoke or use other nicotine products have alternatives available to them.

Our heat-not-burn device IQOS, popular among adult smokers, heats tobacco instead of burning it. This is the biggest difference between IQOS and cigarettes. By not burning tobacco, our IQOS heated tobacco product doesn’t create smoke and ash.

Similar to heated tobacco products, e-cigarettes don’t create smoke either because they don’t burn tobacco. However, unlike IQOS and HEETS, e-cigarettes don’t contain tobacco at all. Instead, they heat an e-liquid containing nicotine and flavors to produce an aerosol.

 

What heated tobacco flavors are popular among IQOS adult users? / Popular flavors of HEETS among IQOS adult users

Made to be used with our heat-not-burn device IQOS, popular among adult smokers, HEETS offer a tobacco experience without the smoke, ash and fire that come from smoking cigarettes. So IQOS adult users can focus more on their moment and the taste.

A modern twist on tobacco classics, HEETS come in a range of flavor experiences from rich to refined, including tobacco with menthol and new aromatic blends to suit every IQOS adult user’s taste palate. HEETS can be chosen based on aroma, body and intensity. A lower intensity indicates round and refined taste sensations, whereas a higher one stands for richer tastes.

Some of the most popular heated tobacco flavors among IQOS legal age users include the HEETS Sienna selection, an intense and rounded flavor. Another popular heated tobacco flavor choice is the HEETS Yellow selection, a mellow tobacco blend for a mild flavor. And for menthol fans, the HEETS Turquoise selection offers a Cooling & refreshing menthol flavor.

Explore all our HEETS flavors

We know that IQOS legal age users love to explore new taste sensations. That’s why we are constantly expanding our variety of HEETS, so that there is a heated tobacco flavor or taste experience for every IQOS legal age user to discover.

Additionally, our Flavor Advisor, which was developed in collaboration with flavors specialists, can help IQOS adult users discover the HEETS flavor that best suits their taste. Available both online and in stores where adult smokers can try IQOS, the Flavor Advisor is a quick and simple tool that helps IQOS adult users discover their personal taste profile based on their taste preferences. The Flavor Advisor will then help identify two HEETS variants that may match the user’s taste profile best.

Find out more about our heat-not-burn IQOS devices popular among adult smokers.

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November 26 2020

Heated Tobacco Varieties & Comparisons

Heated tobacco products come in different varieties. Read on to find out what these are and how they compare to one another.

 

Heated tobacco products are an innovative alternative for adults who would otherwise continue to smoke or use other nicotine products. Heat-not-burn products heat tobacco instead of burning it in order to release heated tobacco flavors. Our heat-not-burn product IQOS delivers a high quality tobacco experience for IQOS legal age users with no fire, no ash and with less smell than cigarettes. However, IQOS is not risk-free.

Heated tobacco products come in over a dozen different varieties. Read on to find out what these are and how they compare to one another.  

What are the different types of heated tobacco?

Amongst the heated tobacco variety, IQOS is the brand with the number one heat-not-burn product in the world*. At the heart of our most advanced smoke-free product are sophisticated electronics that heat specially designed heated tobacco sticks called HEETS (or Heatsticks in Japan). Thanks to its patented HeatControl™ Technology, IQOS heats the tobacco just enough to release a nicotine-containing vapor but without burning the tobacco. 

*Source: PMI global estimate of total In-Market Sales of Heated Tobacco Units as of December 2019 (excluding China and US).

What are the different types of heated tobacco flavors?

The specially designed tobacco sticks for heating used exclusively with IQOS devices are called HEETS. Carefully crafted for IQOS legal age users’ experience, each HEETS stick requires meticulous care, attention and expertise.

The journey to offering IQOS legal age users this experience has a lot of tiny steps. It begins with farmers from all around the world who care deeply for their crop. Next, our master blenders sample the tobacco, selecting the best tobacco origins and qualities and paying special attention to aroma and taste profiles (e.g. richness, ripeness, strength). Finally, our tobacco blenders create the blends of HEETS for IQOS legal age users.

A modern twist on tobacco classics, HEETS offer a range of taste experiences from rich to refined, including tobacco with menthol and new aromatic blends to suit every taste palate. Thus, IQOS users can try out and compare heated tobacco flavors in order to find their perfect match. HEETS are not risk-free and are addictive.

We know that IQOS legal age users love to explore new tastes. That’s why with HEETS we are building a universe where there is always another heated tobacco flavor, another taste experience to discover and where many unexplored dimensions of taste are waiting for IQOS legal age users. Our Flavor Advisor can help IQOS legal age users discover the HEETS flavor that matches their taste.

IMPORTANT INFORMATION: IQOS IS NOT RISK-FREE AND IS ADDICTIVE.

What is the difference between heated tobacco and e-cigarettes?

Although both heat-not-burn devices and e-cigarettes are smoke-free alternatives to smoking, there are important differences when it comes to comparing heated tobacco products with e-cigarettes.

E-cigarettes don’t contain tobacco. Instead, they heat an e-liquid containing nicotine and flavors to produce an aerosol, what people usually call a vapor – hence the term “vaping”.

What’s more, in heated tobacco products, nicotine is naturally present in the tobacco used in the product. In comparison, in e-cigarettes, nicotine derived from tobacco is added to the e-liquid used in the product. 

What is the difference between heated tobacco and vaping?

Vaping is the act of inhaling and exhaling the aerosol, often referred to as vapor, which is produced by an e-cigarette or similar device. The term is used because these devices do not produce tobacco smoke, but rather an aerosol. 

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November 19 2020

What is heated tobacco?

IQOS Heat-not-burn products heats tobacco instead of burning it for tobacco taste with no fire, no ash and less smell than cigarettes. Read on to find out more about heated tobacco.

The idea of heating tobacco instead of burning it has been around for some time. After years of research and development at Philip Morris International (PMI), it finally came to life, offering our innovative alternative to traditional cigarettes for adults who would otherwise continue to smoke or use other nicotine products.

A cigarette has to be lit in order to be smoked. It burns at 600°C at the tip of the cigarette, but can reach above 800°C during a puff. It is the action of burning that releases most of the harmful and potentially harmful chemicals into the smoke that is inhaled by a smoker.

On the contrary, PMI’s heat-not-burn device IQOS heats up processed tobacco at temperatures of up to 350°C, releasing tobacco flavor with no fire, no ash, and no smoke. By heating instead of burning the tobacco, the IQOS tobacco heating system doesn’t create smoke and emits on average 95% lower levels of harmful chemicals compared to cigarettes*. It is important to say that it does not necessarily equal a 95% reduction in risk and IQOS is not risk-free.

Another advantage of IQOS is that since it produces less smell than cigarettes, it is less likely to bother people around you. By heating tobacco instead of burning it, IQOS does not produce second-hand smoke.

* Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

 

What are heated tobacco products?

Heated tobacco products, or heat-not-burn products, do exactly what their name suggests: they heat tobacco instead of burning it. 

There are many heat-not-burn products out there, but IQOS is the brand with the number one heated tobacco product in the world**. Equipped with innovative HeatControl™ Technology, IQOS heats tobacco up to 350°C without burning it. This delivers a high quality tobacco experience, without any fire or ash and with less lingering smell on your hands, hair and clothes than cigarettes.

**Source: PMI global estimate of total In-Market Sales of Heated Tobacco Units as of December 2019 (excluding China and US).

 

IQOS heat-not-burn devices

Currently, there are three IQOS devices available in two different versions. The first version has two main components – a holder and a charger. The second type of device is an integrated, all-in-one device which combines the holder and the charger. IQOS is for adults who would otherwise continue to smoke or use other nicotine products.

Within the first category is our most advanced IQOS device yet, the IQOS 3 DUO. The IQOS 3 DUO holder provides two consecutive tobacco experiences without the need to recharge the holder and 20 tobacco experiences overall before the need to recharge the pocket charger; it’s equipped with our fastest charging holder to date (only 1 minute and 50 seconds to the first use) and comes with over 1000 customization options thanks to our wide range of IQOS accessories.

The third IQOS device, the IQOS 3 Multi, is an integrated product that combines the holder and charger. The all-in-one pocket size device offers 10 back-to-back HEETS experiences before needing to recharge. It’s lightweight and portable with a wide range of customization options which help IQOS legal age users make it uniquely theirs.

The IQOS 2.4 Plus is our classic, yet revolutionary heat-not-burn device. It features an intuitive, user-friendly design and offers 20 tobacco experiences in one charge of the pocket charger.

Compare all IQOS devices

 

How do IQOS heat-not-burn devices work?

All IQOS heat-not-burn devices work in the same way: first, insert the HEETS stick into the holder. Next, push a button to turn on the heater and then draw on the heated tobacco stick. Once the HEETS stick is finished, simply remove it from the holder and dispose of it.

 

Our commitment to high quality

Providing IQOS legal age users with a high quality tobacco experience is our key focus and the way we prepare tobacco is what makes the difference. The tobacco inside every HEETS is specially prepared using a unique patented processing method called ‘cast leave process,’ necessary to optimize the tobacco for heating. In this process, tobacco leaves of the highest quality are grounded into powder and then reconstituted into tobacco sheets. These sheets are crimped and made into a tobacco plug which, when combined with all the other parts, creates a HEETS stick. 

HEETS tobacco sticks for IQOS devices provide taste experience close to a cigarette and come in different tobacco flavors ranging from rich to refined, including tobacco with menthol and new aromatic blends. We’re sure that among our HEETS selection each IQOS legal age user will discover the HEETS flavor that matches their taste.

Find out more about IQOS

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October 1 2020

US FDA decisions: a new milestone for IQOS 

IQOS is the first and only tobacco heating system that has completed the US FDA Modified Risk Tobacco Product application process.

On July 7, 2020, the US Food and Drug Administration (FDA), a government agency responsible for protecting public health, made a historic decision concerning IQOS. It authorized IQOS and three HeatSticks variants, to be marketed in the US as a modified risk tobacco product (MRTP), with a reduced exposure claim.

IQOS is the first and only tobacco heating system that has completed the US FDA Modified Risk Tobacco Product application process, concluding that switching completely to IQOS reduces your body’s exposure to harmful or potentially harmful chemicals*.

The FDA’s decisions came after several years of reviews of the scientific evidence available on IQOS.

After having reviewed the totality of scientific evidence available for IQOS, the US FDA concluded that:

  • IQOS heats tobacco but does not burn it.
  • The absence of combustion significantly reduces the production of harmful or potentially harmful chemicals.
  • Scientific evidence have shown that switching completely from conventional cigarettes to IQOS significantly reduces your body’s exposure to harmful or potentially harmful chemicals**.

The FDA’s decisions show that IQOS is a fundamentally different product compared to cigarettes. IQOS is a better choice for adults who would otherwise continue smoking. Unlike cigarettes, which burn tobacco, IQOS heats it instead. This significantly reduces the production of harmful or potentially harmful chemicals compared to cigarette smoke.

For the past 10 years, we built a team of more than 400 scientists and R&D experts and have significantly invested towards one goal: creating an alternative to cigarettes for those adult smokers who want a better choice than continued smoking.

So we are proud to celebrate this milestone on our journey, together we aim to prove ourselves step by step and continue delivering on our promises.

Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.

* Source: PMI 3-month reduced exposure studies conducted in Japan and the US in near real world conditions. These studies measured exposure to 15 harmful chemicals, and compared to the levels observed in smokers who switched to IQOS with levels measured in smokers who continued to smoke cigarettes.

**Source:  FDA’s marketing order for the IQOS system dated July 7, 2020.

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April 23 2019

IQOS Testimonials

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This product is not risk free and addictive. For adult use only.