Discover IQOS ILUMA the new heated tobacco technology

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Our heated tobacco devices are electronic devices that heat real tobacco. Unlike cigarettes, the tobacco is not burned but gently heated.

For real tobacco experience.

Heating tobacco means:
• No fire and no hot embers
• No cigarette smoke
• No unpleasant smoke smell
• No ash flying around

With IQOS you will enjoy:
• Real tobacco
• Seven varieties of tobacco sticks
• Less harmful substances*

Learn more about IQOS

* Compared to cigarettes. Important information: IQOS is not risk-free.
Average reduction in the levels of a range of harmful chemicals from IQOS (9 so-called “priority toxicants” identified by the WHO) compared to the smoke from a reference cigarette (3R4F). Based on Health Canada’s Intense Smoking Regime without nicotine.

* The reduction of harmful substances is not to be equated with a reduction of risk. Important information: IQOS is not risk-free. Average reduction in the levels of a range of harmful chemicals from IQOS (9 so-called “priority toxicants” identified by the WHO) compared to the smoke from a reference cigarette (3R4F). Based on Health Canada’s Intense Smoking Regime without nicotine.

This is how intuitively IQOS ILUMA works.