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This changes everything

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Heat is the essence of many things in life. It warms us, nurtures us, and feeds our planet. At Philip Morris International, we were inspired by the power of heat to develop a better alternative to smoking — and, thus, IQOS was born.

Backed by science and our exceptional HeatControl™ Technology, IQOS heats tobacco rather than burning it - giving you the satisfaction of the true tobacco taste with benefits that traditional smoking just can’t deliver; no cigarette smell, no ash and no smoke.

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From our family to you

You might be wondering; “Which IQOS is right for me?”
Thankfully, you’ve got options.

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Tougher, faster, better. Contemporary design, improved functionality, wide range of customization options..quite literally our best IQOS ever. 

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Our all in one pocket size solution; alone or to complement your IQOS experience - uninterrupted tobacco satisfaction so you never miss a beat.

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Classic, intuitive and 
user- friendly, this device is perfect for all 
your tobacco moments.

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Benefits of IQOS

There’s no shortage of reasons to love your IQOS. IQOS has real tobacco, free from fire, ash and smoke and delivers cigarette- like satisfaction without the cigarette like smell. IQOS is the better alternative to smoking cigarettes.

DISCOVER THE IQOS BENEFITS
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IQOS is heating up

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Our best IQOS ever has arrived. IQOS 3 - with its new compact and ergonomic design, take a moment to learn about our new IQOS ProtectPlus(TM) System - redefined protection and reliability for your IQOS.

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The IQOS 3 -tougher, faster, better. We would also like to introduce our new IQOS 3 MULTI. The wait is over. Allowing for 10 back-to-back experiences without needing to charge; it’s as easy as it gets.

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Make it yours

Your IQOS is as much a reflection of your personality as you want it to be, so have some fun with it. Customize it to match your style or make a bold statement, dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.

CUSTOMIZE YOUR IQOS
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IQOS colors
HEETS

Lets find your perfect flavour. introducing HEETS, the new way to enjoy tobacco.

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Designing a smoke-free future

After thousands of years of burning tobacco, we have made 
it our mission to give adult smokers who would otherwise 
continue to smoke, access to better alternatives

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