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IQOS - Heated Tobacco.

Real alternatives. Real heated tobacco experience.

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We choose better together

We IQOS because…

Discover why millions of adult smokers around the world have switched to IQOS.*

Satisfying
No tar**
Better not burnt

*Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.

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colourful-tobacco

New style.
New choices.
Only IQOS.

Discover IQOS ORIGINALS Discover IQOS ORIGINALS