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IQOS - Heated Tobacco.

Real alternatives. Real heated tobacco experience.

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Real advanced alternatives to smoking that provide you with heated tobacco experience and less risk compared to cigarettes.
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We choose better together

Better choice
IQOS is a better choice than continued smoking. IQOS emits an average 95% lower levels of harmful chemicals compared to cigarettes.*

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

See the difference.
IQOS heat-not-burn uses real tobacco, yet produces no smoke.

Better is up to us.
No smoke, less smell than cigarettes, no negative impact on indor air quality.*

Important information: This does not necessarily equal a 95% reduction in risk. These products are not risk-free.

*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines. 

We IQOS because…

Discover why millions of adult smokers around the world have switched to IQOS.*

Satisfying
No tar**
Better not burnt

*Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.

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colourful-tobacco

New style.
New choices.
Only IQOS.

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