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IQOS 3 DUO holder inside the charger
IQOS 3 DUO holder inside the charger
IQOS 3 DUO

Tobacco vapour vs smoke.

IQOS tobacco vapour is less harmful than cigarette smoke. To demonstrate this, we conducted a comprehensive assessment programme that included 10 clinical studies on aerosol chemistry (as well as data from 18 non-clinical studies), and involved thousands of participants in the US, Japan, UK and Poland. Evidence demonstrates that switching completely to IQOS, while not risk-free, presents less risk of harm compared with continuing to smoke cigarettes. 

Heat not burn

Discover heated tobacco

IQOS Research.

IQOS assessment journey