English

TOGETHER. FORWARD.
Our movement to participate.

There’s nothing quite like the feeling of belonging. Being closer to those who matter the most.

IQOS-3-DUO_05
It's about belonging.

Let’s celebrate this collective progress. The spirit of togetherness, and our shared support for one another.

A white IQOS device.
A blue and a white IQOS device on a blue surface.

With IQOS you can enjoy more of these moments. Where everyone feels the same warmth, but no one feels the need to say it.

IQOS-3-DUO_05

With IQOS you can enjoy more of these moments. Where everyone feels the same warmth, but no one feels the need to say it.

It's about belonging.

Let’s celebrate this collective progress. The spirit of togetherness, and our shared support for one another.

A white IQOS device.
A blue and a white IQOS device on a blue surface.

IMPORTANT INFORMATION: This does not mean a 98% reduction in risk. IQOS is not risk-free, and delivers nicotine which is addictive.

^Source: We measured the levels of certain harmful chemicals prioritised for reporting by renowned public health organisations, and these are reduced on average by 95% compared to the smoke of a cigarette (nicotine excluded).

* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of September 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.