What are HEETS Tobacco Sticks?

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Winter woodland scene, low sun through the trees

HEETS made for IQOS

HEETS offer a modern twist on tobacco classics offering a range of taste experiences from rich to refined, including tobacco with menthol and new aromatic tobacco blends to satisfy every taste palate.

In HEETS the tobacco is not burnt, but heated. HEETS releases a real tobacco taste that is different and less harsh, than what you are used to with a cigarette. HEETS has no smoke, no ash and less smell than cigarettes. Smokers who have switched to IQOS say that there is less unpleasant feeling and aftertaste left in their mouth compared to after finishing smoking a cigarette.*

*IMPORTANT INFORMATION: IQOS is not risk free. See important information page.

To create HEETS stick and bring you a high quality tobacco taste experience we use the latest in design, materials and technology innovations. HEETS features a clever construction that consists of 5 parts, each with a very special function.

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Tobacco in every HEETS stick is prepared using a processing method called ‘cast leaf process’ to optimize the tobacco for heating. The tobacco leaves are ground into powder and reconstituted into tobacco sheets. These sheets are crimped and made into a tobacco plug which, combined with all the other parts, creates a HEETS stick.

IQOS monitors the temperature and number of puffs of each HEETS stick to ensure an optimal balance between stick heating temperature and duration. As the HEETS taste is different, and less harsh than what you are used to with cigarettes, you may be inclined to puff more frequently. However longer and gentler puffs would extend the duration and increase taste satisfaction from your HEETS.

Close up of an IQOS holder with HEETS stick on a charger

Tobacco journey.

HEETS made for IQOS

From farmer to consumer.

The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, around the world - they know their soil, the weather, the seasons - they are up at dawn and with their crop all day long.

Beating heart.

The master blenders of Philip Morris International sample tobacco from around the world, selecting the best tobacco origins and qualities giving the attention and care to the tobacco aroma and taste profiles.

Years of experience.

It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles by heart and the synergies that can be achieved when combined to create the flavors that you love.

Learn more

Tobacco journey.

HEETS made for IQOS

Learn more

From farmer to consumer.

Stellar blue IQOS 3 DUO with HEETS stick on table beside popcorn

Years of experience.

Beating heart.

Discover heated tobacco

Discover heated tobacco

Rethink tobacco.

HEETS made for IQOS

IQOS and HEETS are the perfect combination to experience the real taste of tobacco.

What are HEETS?

Tobacco taste.

How we make HEETS.

From farmer to consumer.

From farmer to consumer.