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TOGETHER. FORWARD.
Supported steps of progress

Progress. It’s about striving to create a better future.

A gold IQOS device and holder next to a bowl of fruit. A gold IQOS device and holder next to a bowl of fruit.
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It’s about progress

We all strive to create a better future, for ourselves, and for the people around us.

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NBW_Campaign_Pillar_Progress_ContentBlock_Benefits_ImageCollage_Variant5_Grid3_ProductHeets_Mobile_Standard

If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you in your journey. Just like the more than 11 million adult IQOS users around the world* who are already on that same journey.

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If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you in your journey. Just like the more than 11 million adult IQOS users around the world* who are already on that same journey.

It’s about progress

We all strive to create a better future, for ourselves, and for the people around us.

NBW_Campaign_Pillar_Progress_ContentBlock_Benefits_ImageCollage_Variant5_Grid2_ProductHeets_Desktop_Standard
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IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.

^Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.


* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of September 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption. 


**Average reductions in the levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke.