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Discover IQOS
Discover IQOS
![An IQOS ILUMA PRIME Pocket Charger and Holder.](/sites/g/files/hncfsx1001/files/2023-11/IQOS_ILUMA_Navigation_Default_Grid2_ProductNoConsumables_Desktop_Standard_0.jpg)
Discover heated tobacco
A real alternative to smoking
English
Together Forward towards a Future without Cigarette Smoke
Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side. Offering a modern twist on tobacco enjoyment, but with no smoke or ash, it is the pleasure of IQOS which helps you to proceed.
This product is not risk-free. It contains nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use nicotine products.
![](/sites/g/files/hncfsx1001/files/2021-08/NBW_Campaign_Landing_ContentBlock_IntroText_CentreAligned_ProductHeets_Desktop_Standard%20%203.jpg)
![](/sites/g/files/hncfsx1001/files/2021-08/NBW_Campaign_Pillar_Belong_ContentBlock_IntroText_CentreAligned_ProductHeets_Mobile_Standard%20%204.jpg)
![A package containing a gold IQOS device and holder.](/sites/g/files/hncfsx1001/files/2021-08/NBW_Campaign_Landing_Promo__Carousel_Lifestyle_Right_Grid1_ProductHeets_Desktop_Standard.jpg)
Try IQOS
Try an IQOS device at home for 10 days and discover the taste of real tobacco heated, not burned.