All you need to know
What is IQOS?
We move forward, we IQOS
Discover the science
Real tobacco, real satisfaction. Shop now
No combustion, no smoke, no ash
New style. Original experience.
Compact. Stylish. All-in-one.
New style. Heated tobacco experience.
Discover IQOS ORIGINALS
HEETS only for IQOS
Discover our range
Together Forward towards a Future without Cigarette Smoke
Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side. Offering a modern twist on tobacco enjoyment, but with no smoke or ash, it is the pleasure of IQOS which helps you to proceed.
This product is not risk-free. It contains nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use nicotine products.
Try IQOS
Try an IQOS device at home for 10 days and discover the taste of real tobacco heated, not burned.